Laurel Day is the President of Deseret Book. In her 23 years at Deseret Book, Day, who started as a part-time event specialist, has helped reinvent and grow several areas of the company, including music and entertainment and the highly successful "Time Out for Women" events. She holds a master’s degree in communications management from Webster University and was named Vice President of product and publishing in 2012. In 2018, Day was promoted to senior vice president of product and consumer experience during a time of product innovation with an expanded focus on lifestyle and digital products. As part of her role over consumer experience, Day improved Deseret Book’s retail experience and supervised the 2019 remodeling of the company’s flagship store at City Creek. She has also championed the brand’s commitment to relevancy for its customers. Laurel was named President of Deseret Book Company in May 2021.