Robin Ritch is the President of Deseret News. She's a dynamic executive in technology with a proven track record of creating and expanding blueprints for new businesses as startups (entrepreneur) or within a larger company (intrapreneur). She has extensive experience architecting the initial business plan for products and services, and designing and implementing strategies for global ecosystem development resulting in increased market creation and penetration. She has expertise in both software and hardware for enterprises and consumers . Additionally, she has a track record of creating and assessing early stage to expansion business plans and developing/leading successful external and internal relationships and alliances. With a background of finance, marketing, channels, product management and marketing, strategic business development, and Technology acquisition, Robin is able to quickly add value to most startups.